TotalTrax Names Frank Cavallaro Chief Executive Officer

Industry expert brings 25+ years of experience to TotalTrax
August 1, 2013, Newport, DE

TotalTrax, Inc. (TotalTrax), is pleased to announce the appointment of Frank Cavallaro as Chief Executive Officer (CEO) of TotalTrax, effective immediatly.  As CEO, Mr. Cavallaro will provide executive leadership and guide the company’s evolution of the TotalTrax brand, product and services portfolio.


“I am excited to join the TotalTrax team,” said Frank Cavallaro. “TotalTrax has a truly disruptive technology and is a leader in the indoor logistics technology market with many new and exciting innovations on the horizon. I look forward to putting my years of experience and expertise to work to help lead the company through the next phases of its growth plan.”

Mr. Cavallaro has 25+ years of experience in the global technology distribution, supply chain, reverse logistics, after-market services and electronics asset disposal industries. He is the founder of Fronetics Strategic Advisors, a global strategic advisory firm focused on driving value in these industries. Prior to founding Fronetics, he held various leadership positions within both public and private equity sponsored organizations. Mr. Cavallaro has a proven track record of successful growth leadership that has resulted in superior organizational and shareholder results.

 

 About TotalTrax, Inc.

TotalTrax, Inc. is the leading provider of real time vehicle, driver and inventory tracking technologies and fleet management solutions for manufacturing and warehouse operations. Offering a complete technology platform that transforms traditional material handling vehicles into “smart trucks,” TotalTrax provides solutions that automate data collection and reporting for materials handling operations. With patented hardware, software, reporting and business intelligence tools, TotalTrax delivers substantial value in safety, fleet utilization, labor productivity and inventory accuracy. By automating vehicle usage, maintenance, impacts and lift truck load and location visibility data, customers are able to reduce or eliminate the inaccuracies normally associated with operator input. The resulting business intelligence provides the insight needed to implement immediate improvements resulting in documented productivity gains.

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